> ## Documentation Index
> Fetch the complete documentation index at: https://help.leadlabs.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Persona Management

> Here you'll learn how to manage various personas inside of LeadLabs to tailor your communication.

LeadLabs allows you to customize your experience so that your outreach is always relevant and aligned with your target audience. One of the most powerful ways to do this is through **Persona Management**.

<iframe src="https://uppish-peacock.clueso.site/embed/7d73920c-123e-432e-b6d3-cb4a5a7b8cd9" className="w-full aspect-video" />

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## Navigate to Settings Page

1. Click on the **Settings tab** in the menu bar (the fifth icon).
2. In Settings, you’ll see several options for managing:
   * **Persona**
   * **Workflow**
   * **Insights**
   * **Billing & Payment**

For this guide, we’ll focus on **Persona Management**.

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## What Are Personas?

In LeadLabs, **Personas** represent the different types of individuals you interact with during outreach or middle-of-the-funnel activities.

* **Below the line Personas** → Users or influencers of your product.
* **Above the line Personas** → Key decision-makers for your product.

During calibration, LeadLabs automatically generates **six default Personas**: three above the line and three below the line.

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## Creating New Personas

If you sell to more than six types of buyers, you can easily add more Personas.

1. Click **Create Persona**.
2. Choose between:
   * **Manual creation** → Enter details yourself.
   * **Generate using AI (recommended)** → Let LeadLabs AI build Personas for you.

### Using AI to Generate Personas

* Paste your **company URL**.
* Specify any above or below the line Personas (optional).
* Click **Generate Persona**.

In a few seconds, LeadLabs AI will create the Persona, including:

* **Pain points** the Persona faces
* **Value proposition** LeadLabs offers them
* **Potential results** they could achieve with LeadLabs

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## How Personas Are Used

* Personas are automatically included in your **messaging**.
* They are also integrated into your **canvases** for workflows.
* The more Personas you create, the more tailored your outreach becomes to each persona.

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## 5. Benefits of Persona Management

* Align outreach with both **influencers** and **decision-makers**.
* Personalize communication at scale.
* Save time with AI-generated Personas.
* Continuously refine messaging as your buyer landscape evolves.

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## Need some help?

We pride ourselves on our impeccable support. Drop us an email at [hello@leadlabs.app](mailto:hello@leadlabs.app) and we will get back ASAP.